WORD-OF-MOUTH MARKETING
In recent years word-of-mouth marketing has transformed, and top businesses have learned how to adapt. With word-of-mouth marketing moving from traditional conversations to sharing reviews online with a wider audience, top businesses have learned how to adapt.
Why Is Word-Of-Mouth Marketing Important?
Word-of-mouth marketing is one of the most effective marketing tools. Instead of spending money on telling people how great you are, word-of-mouth marketing lets your customers do it for you. When it comes to online marketing, 84% of those shopping and browsing online trust online reviews just as much as they would listen to the opinions of their close friends and family. Therefore, they are likely to use these to inform their purchasing decisions.
The Importance of Online Reviews
Marketing experts suggest that online reviews are, in fact, one of the most vital components of modern-day marketing. When potential clients are looking for local businesses, studies have shown that over 80% of them use reviews to help them with purchasing decisions.
Furthermore, it is vital that online reviews are constantly updated – having a lot of reviews from 5 years ago will not lead to new customers engaging with you today. Therefore, it is important to ensure that you keep trying to boost your reviews.
How To Boost Your Online Reviews
It is important to make online reviews an essential part of your approach when dealing with customers. If you deal with your customers, face to face, ensure that you ask them to complete an online review in person before they leave your premises. This makes your request more memorable, meaning that they are more likely to remember to do so.
Additionally, make leaving a review as simple as possible for your customers. If the review process is too long, hard to find, or complex, it can put people off doing it. Instead, embed your reviews or direct links to them in email messages, receipts, or through your social media platforms. This makes it easier for them to access the reviews.
