Relationship Marketing

Keeping your customers happy is a great way to ensure that they keep on coming back to your company and recommending it to others. Relationship marketing is the key to retaining your customers, so let’s take a closer look:

What Is Relationship Marketing?

Relationship marketing focuses on the customer, building trust and a connection in order for them to make repeat purchases. When strong relationships with clients are formed, businesses are more likely to see consistent sales and recommendations from existing customers.

Why Is Relationship Marketing Important?

Customers are more likely to purchase goods and services from companies they trust. Studies have shown that relationship marketing is a great way to keep customers coming back for more, boosting company profits by up to 95%.

How To Increase Your Customer Relationships

There are many ways to increase positive relationships with your customers. Take a look at some of the ideas below to increase customer engagement and satisfaction:

• Start a loyalty program for customers – Make customers feel special and rewarded for visiting you again by creating a customer loyalty program. Whether this is money off their next purchase or stamps to collect from every transaction leading to a free product, these small rewards will drastically increase the likelihood that they will return. Studies show that customers are over 70% more likely to choose rewarding brands.

• Improve your customer service – Customers are more likely to return to companies that have great customer service. Around 96% of buyers will return to a company if they are happy with their service, but poor customer service can easily put them off. Try and respond to customer queries swiftly and ensure they have a straightforward way to contact you. 

• Personalization – Adding small personal touches to your interactions with customers is a great way to make them feel valued. This can be in person by remembering their previous purchases, information about their family, or over communications by simply having their name in your emails. Personalization is an excellent way to show that you care, meaning customers are likely to return. 

• Ask for feedback – Even after your customers have made a purchase, it is important to check up with them and ensure they are happy with your product or service. This shows an extra level of care, meaning they will be more likely to remember you and use your business in the future.