CREATING REPEAT CUSTOMERS

Creating repeat customers is a fantastic way to ensure your business grows from strength to strength. It is loyal, repeat customers that will support your business and recommend you to others. Studies have shown that existing customers are around 50% more likely to try one of your new products and feel more confident spending more money on your business, leading to increased profits. 

Many businesses have in-depth marketing strategies to attract new customers but often forget the potential that repeat customers have. There are many simple steps that brands can implement to encourage customers to keep coming back for more. Let’s take a closer look:

How To Create Repeat Customers 

• Start a loyalty program for customers – Make customers feel special and rewarded for visiting you again by creating a customer loyalty program. Whether this is money off their next purchase or stamps to collect from every transaction leading to a free product, these small rewards will drastically increase the likelihood that they will return. Studies show that customers are over 70% more likely to choose rewarding brands.

• Ensure your products or services are high quality – Customers are more likely to return to brands where they feel like they are getting high-quality products or services for their money. Studies show that great service is the number one driving force in returning to a company repeatedly. Therefore, ensure your staff members are highly trained, and your products will stand the test of time. 

• Incentivize recommendations – Run incentives or competitions that require customers to share details of your company with a friend or mention your brand online to their followers. This is a great, cost-effective way to increase your reach to new customers and to remind your existing customers of why they loved your company in the first place. The customers that recommend you are the ones that are likely to return. 

• Create a personal connection – Customers respond well to loyalty and the personal touch. They want to feel like an individual rather than just a transaction to your business, so it is important to train your staff to create this personal connection by taking an interest in their customers and making them feel special. One survey found that over ¾ of customers felt that brands did not emotionally connect with them, meaning that there is a gap in the market for brands that care.